Executive function coaching

Primed Potential offers coaching rooted in evidence-based training and nearly a decade of experience in the assessment and intervention of executive functioning skills. Led by Licensed Educational Psychologist, Suzanne Pickell, these services bring professional depth that goes beyond general tutoring or coaching. As a boutique practice, Primed Potential provides highly personalized programs designed around each client’s unique strengths, challenges, and goals. This combination of professional expertise and individualized care ensures support that is both evidence-based and tailored for meaningful, lasting results.

Our executive function coaching services are designed for individuals ages 15+ who want to strengthen skills such as organization, time management, planning, focus, and follow-through. Coaching is most effective for individuals who are ready to engage in the process with honesty, effort, and accountability. It’s especially powerful for:

High school and college students working to manage assignments, deadlines, and high stakes transitions

Adults balancing work, family, or personal responsibilities who want to feel more organized and in control.

Individuals with ADHD or other executive functioning challenges who benefit from structured support and accountability

Executive function coaching is designed to help individuals work smarter, not harder. With personalized strategies, structure, and accountability, clients gain the tools to stay organized, manage time effectively, and reduce stress. This ultimately leads to greater confidence, productivity, and success in school, work, and life.

All coaching sessions are offered virtually anywhere in California through secure video conferencing. Sessions are 50 minutes and dedicated to building skills, practicing strategies, and reviewing what worked between meetings.

Frequency: Weekly sessions are recommended to maintain momentum and support consistent skill development. We can always adjust pacing based on your goals, schedule, and level of support.

Duration: Most clients engage in coaching through short-term programs (typically 6–8 weeks) to introduce strategies, practice with guidance, and build sustainable systems. At the end of each program, we review progress and discuss next steps or maintenance options if continued support would be helpful.

Coaching is billed at $200 per 50-minute session.

Most clients benefit from a structured package to build consistency and momentum, and the available programs reflect the pathways that tend to lead to the strongest outcomes. Session frequency and the overall length of work can always be tailored to your goals, availability, and preferred level of support.

Primed Potential offers two executive function coaching pathways. Independent coaching and family-supported coaching allow clients and families to choose the level of structure that best fits their needs. Parent coaching is also available for caregivers seeking guidance, including families with children younger than fifteen.

INDEPENDENT COACHING

Best for adults and independent learners ages fifteen and older who are ready to take ownership of their growth.

These programs provide individualized coaching focused on self awareness, practical strategies, and sustainable independence. Parent guidance can be included when helpful to support follow through at home.

Focus Package (4 sessions): $800

Targets one or two priority skills. Clients build insight, learn practical strategies, and gain early momentum.

Skill Building Package (6 sessions): $1200

Strengthens core executive skills through structured practice, feedback, and accountability.

Growth Package (8 sessions): $1600

Offers comprehensive support for refining strategies and applying tools across academic, professional, and daily routines.

Single Session (50 minutes): $200

A one time session for targeted guidance and immediate strategies.

FAMILY-SUPPORTED COACHING

Best for teens ages fifteen and older and young adults who benefit from added structure, collaboration, and accountability.

These programs combine individual coaching with meaningful parent involvement so progress extends beyond sessions and into daily life. Parent meetings build clarity, communication, and simple systems that support follow through at home and school.

Six Week Program: $2000

Includes a parent intake session, six individual coaching sessions, and two parent meetings.

Eight Week Program: $2500

Includes a parent intake session, eight individual coaching sessions, and three parent meetings .

PARENT COACHING

Parent coaching provides caregivers with guidance and practical tools to support their child’s executive functioning at home. Sessions help parents understand their child’s needs and use simple, effective strategies that improve follow through.

Parent support can be scheduled on its own or alongside teen or young adult coaching, and is also available for families with children younger than fifteen.

These sessions are billed at the standard coaching rate. Mini packages can be created when a short series of sessions would be more helpful. Parent meetings that are part of a teen or young adult program are already included and are not billed separately.

MAINTANENCE PLANS

Maintenance plans are available for all clients and are tailored to the needs of the individual.