Executive function coaching

A simple black and white logo of a flowering plant enclosed in a circle, with stylized leaves and a single blooming flower at the top.

Executive function coaching is a supportive, skills-based process that strengthens the mental tools needed to manage daily life. Key executive skills include organization, time management, planning, task initiation, and self-monitoring. Through coaching, individuals build these skills and develop greater awareness, confidence, and independence. This foundation fosters success in academics, career, and everyday life.

  • Why Use Primed Potential for Executive Function Coaching?

    Primed Potential offers coaching rooted in evidence-based training and nearly a decade of experience in the assessment and intervention of executive functioning skills. Led by Licensed Educational Psychologist, Suzanne Pickell, these services bring professional depth that goes beyond general tutoring or coaching. As a boutique practice, Primed Potential provides highly personalized programs designed around each client’s unique strengths, challenges, and goals. This combination of professional expertise and individualized care ensures support that is both evidence-based and tailored for meaningful, lasting results.

  • Is Coaching Right for You?

    Our executive function coaching services are designed for individuals ages 15+ who want to strengthen skills such as organization, time management, planning, focus, and follow-through. Coaching is most effective for individuals who are ready to engage in the process with honesty, effort, and accountability. It’s especially powerful for:

    High school and college students working to manage assignments, deadlines, and high stakes transitions

    Adults or young adults preparing for college, career, or other life changes.

    Individuals with ADHD or other executive functioning challenges who benefit from structured support and accountability

  • Benefits of Coaching

    Executive function coaching is designed to help individuals work smarter, not harder. With personalized strategies, structure, and accountability, clients gain the tools to stay organized, manage time effectively, and reduce stress. This ultimately leads to greater confidence, productivity, and success in school, work, and life.

  • How Coaching Sessions Work

    All coaching sessions are offered virtually anywhere in California through secure video conferencing. This format allows clients to access consistent, high-quality support without the need for travel.

    Session Length: 50 minutes

    Frequency: Weekly or biweekly, based on client goals

    Availability: Sessions are currently offered during weekday daytime hours only.

    Program Duration: Coaching is offered in short-term programs that typically run 6–8 weeks. This structure allows time to introduce strategies, practice them with support, and build the self-awareness and independence needed for lasting growth. At the end of each program, progress is reviewed and ongoing maintenance options are discussed.

    Family-Supported Coaching (Teens & Young Adults)

    Parent/guardian intake session included

    Built-in parent check-in sessions

    Guidance for reinforcing strategies at home and school

    Independent Coaching (Adults & Independent Learners)

    Intake and goals set directly with the client

    Accountability and strategy practice are fully client-driven

    Focus on building independence across academics, career, and daily life

  • Family-Supported Coaching Programs

    These programs are best for teens (15+) and young adults who benefit from added accountability.

    Programs meaningfully include parents as partners in the process to ensure growth extends beyond the session.

    Family-Supported Coaching Programs (6–8 Weeks)

    Coaching is structured as a short-term, high-impact program that includes individual sessions and parent collaboration to ensure progress at home and school. These 6–8 week packages provide consistency, accountability, and measurable growth.

    6 Week Program: $2,000
    Includes parent intake session, six teen sessions, and two parent meetings/check-ins

    8 Week Program: $2,500
    Includes parent intake session, eight teen sessions, and two parent meetings/check-ins

    Maintenance plans for all clients are developed and offered based on the specific needs of the client.

  • Independent Coaching Programs

    These programs are best for adults and independent learners ready to take ownership of their growth.

    These programs include a fully individualized process focused on self-awareness, practical strategies, and sustainable independence.

    Independent Coaching Programs

    Focus Package (4 sessions): $800
    A short-term program designed to target one or two priority skills. Clients build self-awareness around current habits, learn practical strategies, and gain momentum toward greater independence.

    Skill Building Package (6 sessions): $1,200
    Provides structured support to strengthen executive functioning skills. Clients develop deeper self-understanding, practice strategies with accountability, and grow confidence in applying tools independently.

    Growth Package (8 sessions): $1,600
    An extended program that allows for comprehensive skill development. Clients refine strategies over time, expand self-awareness, and cultivate sustainable independence across academic, professional, and daily life domains.

    Single Session (50 minutes): $200
    Flexible, one-time coaching for individuals seeking targeted guidance on a specific challenge, with strategies they can apply immediately.

    Maintenance plans for all clients are developed and offered based on the specific needs of the client.

Schedule a Free Consultation

 FAQs

  • No. Coaching is educational and skills-based. It focuses on building strategies for organization, time management, and planning. While services are provided by a licensed educational psychologist, coaching is not psychotherapy, counseling, or medical treatment. If therapeutic support is needed, referrals can be provided to to qualified providers.

  • For teens, yes. The 6–8 week program structure ensures consistency and allows enough time for meaningful growth, while also involving parents as partners in the process. For adults and older teens, coaching can be scheduled as individual sessions or in smaller packages.

  • Many clients choose to continue beyond the initial package. At the end of each program, progress is reviewed and next steps are determined together. Some families opt for maintenance plans or sessions to support momentum.

  • At this time, all sessions are offered during set weekday daytime hours.

  • For teens, your investment covers intake, coaching sessions, parent meetings, progress planning, and all professional preparation behind the scenes. For adults and older teens, the fee reflects direct session time as well as individualized planning and strategy development.

  • No. Executive function coaching is not a medical or mental health service and is therefore not covered by insurance. Payment is made directly by clients or families at the start of a package or prior to individual sessions.

  • Cancellations require at least 24 hours notice. Sessions canceled with less than 24 hours notice will be billed in full, except in cases of emergency.