Primed Potential offers coaching rooted in evidence-based training and nearly a decade of experience in the assessment and intervention of executive functioning skills. Led by Licensed Educational Psychologist, Suzanne Pickell, these services bring professional depth that goes beyond general tutoring or coaching. As a boutique practice, Primed Potential provides highly personalized programs designed around each client’s unique strengths, challenges, and goals. This combination of professional expertise and individualized care ensures support that is both evidence-based and tailored for meaningful, lasting results.

Our executive function coaching services are designed for middle school students (typically 8th grade and up), high school students, college students, and adults who want to strengthen skills such as organization, time management, planning, task initiation, sustained attention, and follow-through.

Executive function coaching is most effective for individuals who are ready to engage in the process with honesty, effort, and accountability. It is particularly impactful for:

Middle and high school students working to manage assignments, deadlines, and increasing academic independence

College students navigating complex schedules, long-term projects, and major academic transitions

Adults balancing work, family, and personal responsibilities who want to feel more organized, focused, and in control

Individuals with ADHD or executive function challenges who benefit from structured strategy development and consistent accountability

For families seeking support for younger students, parent coaching is available to provide executive function strategies, structure, and skill-building guidance at home.

Executive function coaching is designed to help individuals work smarter, not harder. With personalized strategies, structure, and accountability, clients gain the tools to stay organized, manage time effectively, and reduce stress. This ultimately leads to greater confidence, productivity, and success in school, work, and life.

All coaching sessions are offered virtually anywhere in California through secure video conferencing. Sessions are 50 minutes and dedicated to building skills, practicing strategies, and reviewing what worked between meetings.

Frequency: Weekly sessions are recommended to maintain momentum and support consistent skill development. We can always adjust pacing based on your goals, schedule, and level of support.

Duration: Most clients engage in coaching through short-term programs (typically 6–8 weeks) to introduce strategies, practice with guidance, and build sustainable systems. At the end of each program, we review progress and discuss next steps or maintenance options if continued support would be helpful.

Coaching is billed at $200 per 50-minute session.

Most clients benefit from a structured package to build consistency and momentum, and the available programs reflect the pathways that tend to lead to the strongest outcomes. Session frequency and the overall length of work can always be tailored to your goals, availability, and preferred level of support.

Primed Potential offers two executive function coaching pathways: Independent Coaching and Family-Supported Coaching. These options allow students, adults, and families to choose the level of structure and collaboration that best supports their goals.

Parent coaching is also available for caregivers seeking executive function strategies and guidance, including those supporting younger students.

INDEPENDENT COACHING

Best for high school students, college students, and adults, as well as mature middle school students (typically 8th grade and up) who are ready to take increasing ownership of their growth.

These programs provide individualized executive function coaching focused on self-awareness, practical strategy development, and sustainable independence. Parent guidance can be included when helpful to support follow-through at home.

Focus Package (4 sessions): $800

Targets one or two priority executive function skills, such as organization, time management, or task initiation. Clients build insight, learn practical strategies, and gain early momentum.

Skill Building Package (6 sessions): $1200

Strengthens core executive function skills through structured practice, feedback, accountability, and real-world application.

Growth Package (8 sessions): $1600

Provides comprehensive executive function support for refining systems and applying strategies across academic, professional, and daily routines.

Single Session (50 minutes): $200

A one-time executive function strategy session for targeted guidance and immediate, practical tools.

FAMILY-SUPPORTED COACHING

Best for middle school and high school students (typically beginning in 8th grade) who benefit from added structure, collaboration, and accountability.

This pathway combines individualized executive function coaching with intentional parent collaboration so strategies extend beyond sessions and into daily routines at home and school.

Each program includes:

• A parent intake meeting to clarify goals and priorities
• Weekly executive function coaching sessions
• A midpoint parent check-in to refine progress
• A final parent feedback meeting with next-step planning

Parent involvement is structured and strategic, designed to support increasing independence without over-functioning.

Six-Week Program: $2000

Includes six coaching sessions and three parent meetings.

Eight-Week Program: $2500

Includes eight coaching sessions and three parent meetings.

PARENT COACHING

Parent coaching provides structured, skill-based executive function support for caregivers of elementary, middle, and high school students.

The focus is practical and sustainable:

• Clarify your child’s executive function profile
• Build realistic home systems and routines
• Strengthen organization, planning, and follow-through
• Support long-term independence

Available as a standalone service or alongside student coaching.

Maintenance Plans

Maintenance plans are available for all executive function coaching clients and are tailored to individual needs. These plans provide continued accountability, refinement of strategies, and support during academic or life transitions.