Executive function coaching

Primed Potential offers coaching rooted in evidence-based training and nearly a decade of experience in the assessment and intervention of executive functioning skills. Led by Licensed Educational Psychologist, Suzanne Pickell, these services bring professional depth that goes beyond general tutoring or coaching. As a boutique practice, Primed Potential provides highly personalized programs designed around each client’s unique strengths, challenges, and goals. This combination of professional expertise and individualized care ensures support that is both evidence-based and tailored for meaningful, lasting results.

Our executive function coaching services are designed for individuals ages 15+ who want to strengthen skills such as organization, time management, planning, focus, and follow-through. Coaching is most effective for individuals who are ready to engage in the process with honesty, effort, and accountability. It’s especially powerful for:

High school and college students working to manage assignments, deadlines, and high stakes transitions

Adults balancing work, family, or personal responsibilities who want to feel more organized and in control.

Individuals with ADHD or other executive functioning challenges who benefit from structured support and accountability

Executive function coaching is designed to help individuals work smarter, not harder. With personalized strategies, structure, and accountability, clients gain the tools to stay organized, manage time effectively, and reduce stress. This ultimately leads to greater confidence, productivity, and success in school, work, and life.

All coaching sessions are offered virtually anywhere in California through secure video conferencing. This format allows clients to access consistent, high-quality support without the need for travel.

Session Length: 50 minutes

Frequency: Weekly or biweekly, based on client goals

Availability: Sessions are currently offered during weekday daytime hours only.

Program Duration: Coaching is offered in short-term programs that typically run 6–8 weeks. This structure allows time to introduce strategies, practice them with support, and build the self-awareness and independence needed for lasting growth. At the end of each program, progress is reviewed and ongoing maintenance options are discussed.

Family-Supported Coaching (Teens & Young Adults)

Parent/guardian intake session included

Built-in parent check-in sessions

Guidance for reinforcing strategies at home and school

Independent Coaching (Adults & Independent Learners)

Intake and goals set directly with the client

Accountability and strategy practice are fully client-driven

Focus on building independence across academics, career, and daily life

These programs are best for teens (15+) and young adults who benefit from added accountability.

Programs meaningfully include parents as partners in the process to ensure growth extends beyond the session.

Family-Supported Coaching Programs (6–8 Weeks)

Coaching is structured as a short-term, high-impact program that includes individual sessions and parent collaboration to ensure progress at home and school. These 6–8 week packages provide consistency, accountability, and measurable growth.

6 Week Program: $2,000
Includes parent intake session, six teen sessions, and two parent meetings/check-ins

8 Week Program: $2,500
Includes parent intake session, eight teen sessions, and two parent meetings/check-ins

Maintenance plans for all clients are developed and offered based on the specific needs of the client.

These programs are best for adults and independent learners ready to take ownership of their growth.

These programs include a fully individualized process focused on self-awareness, practical strategies, and sustainable independence.

Independent Coaching Programs

Focus Package (4 sessions): $800
A short-term program designed to target one or two priority skills. Clients build self-awareness around current habits, learn practical strategies, and gain momentum toward greater independence.

Skill Building Package (6 sessions): $1,200
Provides structured support to strengthen executive functioning skills. Clients develop deeper self-understanding, practice strategies with accountability, and grow confidence in applying tools independently.

Growth Package (8 sessions): $1,600
An extended program that allows for comprehensive skill development. Clients refine strategies over time, expand self-awareness, and cultivate sustainable independence across academic, professional, and daily life domains.

Single Session (50 minutes): $200
Flexible, one-time coaching for individuals seeking targeted guidance on a specific challenge, with strategies they can apply immediately.

Maintenance plans for all clients are developed and offered based on the specific needs of the client.